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Swiggy Instamart: How to improve the delivery experience for users?

Do you hate it when you have to explain your location for the nth time to a delivery partner?


Although online delivery platforms offer many handy options, to help delivery partners find your house.

Swiggy Delivery Instruction options
Swiggy Delivery Instruction options

It still does not seem to help solve the issue.


How can we solve this?

We can come up with many ideas to implement both at the customer and vendor's end.

Let's stick to improving the delivery allocation algorithm and using Swiggy Instamart as an example (as it has shared how its algorithm works at https://bytes.swiggy.com/assignment-routing-optimization-for-swiggy-instamart-delivery-part-i-2e8fb3115463)


Now, if you order groceries online 2-3 times a week, the groceries get delivered from the same dark store. Then why not allocate the same delivery executive every time?


(Assuming the delivery executive work in zones and have the same zone daily)

It could improve the chances of getting the delivery faster and reduce the number of calls to find your location due to familiarity.


It could help build a relationship with the delivery partner and the customer (bonus?)


Validation will be needed when Swiggy allocates a delivery executive (DE). That needs to crosscheck if the DE has delivered here before or not + if they are within the First Mile time range(FM)


This validation would be helpful to Zepto and Blinkit as they only operate with dark stores and do not deliver from restaurants (less complicated)


It reminded me of Parithabangal's skit(Tamil): https://youtube.com/clip/UgkxjgFJ5BYJSQwjvdAazHXmS0HknGbZjsqx.


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