Why should PMs give sales demos?

Here’s how I understood our product better (and you can too)

That helped develop better features for our product.

Here is the story.

Back in April, I had the idea of taking a few sales demos.

Armed with this idea, I pitched the idea to our Product lead, who happily agreed.

So the idea was to understand why customers buy/do not buy from us.

I was confident in my skill and ready for any product-related questions customers might ask.

So, I started working with the Sales team and SDRs to understand their current demo call process and the common questions customers ask.

I started working on my sale demo pitch inspired by @JordanBelfort / Wolf of wall street.

And a special mention to @JoshBarun and @ChrissVoss for helping me refine the pitch.

(I highly recommend Snakes Struggling With Sales ebook by @JoshBarun)

Long story short, I took four demo calls, of which two customers almost converted, but the deal fell through (due to various reasons).

Sales demos are a battlefield where you win & you lose some.

Respect for the sales team and their effort increased massively.

This experience helped me develop many new features and understand how customers perceive our product.

Like how @DeepinderGoyal delivers food orders to customers once every quarter to understand the customer expectations/experience.

Every PM (in B2B) should give Sales a try or try to be present in demo calls.

I will share stories from my journey and product features for other products weekly.