Swiggy: Capturing customer's attention using videos

Visual cues act as a trigger for the consumers. Why not take this a step further by using appetizing videos or gifs.

The kiosk has increased sales in the fast-food industry. It is said that consumers typically spend an average of 20% more when ordering through self-service kiosks than those placed at traditional cashiers.

We could use the same principle in food delivery apps to entice the user.

PS: This will be a series of bite-sized posts. Where I will share small suggestions or features for apps.

Linkedin: https://www.linkedin.com/posts/mohammedsannan_productmanager-swiggy-burger-activity-6813812393332887552-xLTu

Figma prototype:

Kiosk Study:

https://lnkd.in/g3zEZYs

https://lnkd.in/gWhtnWr

Visual Cues Study:

https://lnkd.in/gqeBmXe